An ad for Girbaud jeans in France sparked controversy in 2005 among French and Italian Catholics for being disrespectful to the Catholic faith.
The ad is a photo shoot modeled after Leonardo da Vinci’s painting “The Last Supper.” Critics claimed the ad trivialized religion and sexualized the sacred by depicting the central male figure shirtless, being embraced by a woman.
Marithe and Francois Girbaud asserted that the advertisement was inspired by the painting, not the Bible. Nevertheless, the Catholic Church succeeded in getting a court injunction to ban the ad.
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